ANI
19 Jul 2025, 15:04 GMT+10
Mumbai (Maharashtra) [India], July 19 (ANI): Filmmaker Sanjay Gupta is impressed with the way Yash Raj Films handled the promotions for 'Saiyaara,' the debut film of Ahaan Panday and Aneet Padda.
The romantic drama, directed by Mohit Suri, hit theatres on July 18 and had a strong opening despite having almost no media buildup before its release.
Gupta took to his X account to praise the makers for choosing to stay away from the usual 'overload' of promotional activity, something that has become common in Bollywood over the years. Calling the strategy 'genius,' he highlighted how it helped maintain the 'freshness' of the lead pair, making their presence on screen more impactful.
'Whoever took the decision at YRF to keep the lead pair of Saiyaara away from all the pre-release interviews, appearances, and podcasts is a genius,' Gupta wrote.
'They kept alive the freshness exclusively for the big screen. And look at how it's worked,' he added.
Take a look at his post
The advance booking for Mohit Suri's Saiyaara also set a record-breaking precedent with its ticket sales. As of Thursday afternoon, trade analyst Taran Adarsh shared on X that the film sold 1.38 lakh tickets across major national chains.
Directed by Mohit Suri, the film tells the story of Krish (Ahaan), an aspiring singer, and Vaani (Aneet), a lyricist who writes for Ahaan's character.
'Though poles apart in their lives, beliefs, and backgrounds, Vaani and Krish are perfect for each other. Will they understand that truth despite their age and their problems? They say flawed, imperfect people make for a perfect love story... and Saiyaara is about celebrating that one love story that is so deep, so pure, and so caring that it is absolutely unconditional,' the film's synopsis reads.
'Saiyaara' has been released across theatres worldwide. (ANI)
Get a daily dose of Entertainment Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Entertainment Sun.
More InformationNEW YORK CITY, New York: A New York City carriage driver went on trial this week in a case that has reignited long-standing tensions...
MOSCOW, Russia: Brushing aside U.S. President Donald Trump's latest threat to impose steep sanctions on buyers of Russian exports unless...
LONDON, U.K.: The British government secretly launched a large-scale relocation scheme for Afghans after a soldier accidentally leaked...
GRAND CANYON NATIONAL PARK, Arizona: A wildfire that destroyed the historic Grand Canyon Lodge and over 70 other structures on the...
LOS ANGELES, United States: A multinational crew of astronauts, including the first space travelers from India, Poland, and Hungary...
MADRID, Spain: Spain has reported a dramatic increase in heat-related deaths over the past two months, with 1,180 fatalities attributed...
Mumbai (Maharashtra) [India], July 19 (ANI): The romantic drama 'Saiyaara,' which stars newcomers Ahaan Panday and Aneet Padda, had...
Mumbai (Maharashtra) [India], July 19 (ANI): Filmmaker Sanjay Gupta is impressed with the way Yash Raj Films handled the promotions...
A university in Moscow still bears the freedom fighters name, reflecting ongoing geopolitical ties, Juliana Lumumba has said Patrice...
(250719) -- CHANGSHA, July 19, 2025 (Xinhua) -- An actor is pictured during an immersive Kunqu Opera show in Chenzhou City, central...
Washington DC [US], July 19 (ANI): Actor Denise Richards has accused her estranged husband, Aaron Phypers, of domestic abuse and claimed...
Washington, DC [US], July 19 (ANI): Jimmy Fallon has shared his reaction to the surprise cancellation of 'The Late Show with Stephen...
