Eros Now reaches 5 mn paying subscribers; scores 150 pct Y-o-Y growth
ANI - Thursday 11th January, 2018
New Delhi [India], Jan 11 (ANI): Eros International on Thursday announced Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform has reached 80 million registered users and five million paying subscribers worldwide as of December 31, 2017, over 150 percent growth, up from two million at the end of CY 2016.
Thriving on its platform agnostic strategy, Eros Now has partnered with leading players worldwide to expand its offerings, including Amazon Channels across the US and UK, Roku in the United States, Canada and UK and T-Mobile in the United States. The Company most recently partnered with LG for its Smart TVs worldwide.
With exponential growth and data consumption in the Indian telecom industry, combined with huge investments made in the sector, India is now the second largest telecom industry in the world.
Eros Now, through its partnership with major Indian telecom players like Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and others, continues to be one of the fastest growing OTT entertainment platforms capturing an increasingly connected consumer audience in India.
The existing partnership deals with the leading telecom operators, mobile wallets and OEMs all serve to underpin the company's paying subscriber targets at an expected average annual ARPU of USD 5 in India and average annual ARPU of USD 35 internationally. Eros Now is on track to achieving its FY18 target of six to eight million paying subscribers and expects to double that base by FY19.
"With the launch of 4G in India, Eros is uniquely positioned to capture the growth given its premium content offerings. I am also excited as our originals go live soon, which will not only aid our subscriber growth but also further consolidate our leadership position," said CEO Eros Digital, Rishika Lulla Singh. (ANI)
Pacific Rim (2014), the giant monsters-vs-giant robots mayhem extravaganza, always felt like an unlikely project for fantasy-horror auteur Guillermo del Toro, but you don't quite realize just how much he brought to that film until you see the del Toro-less ...
New Delhi [India], June 21 (ANI): Michael B. Jordan is returning to the big screen as Adonis Creed in the upcoming sequel to the Rocky spinoff, 'Creed 2,' trying to rewrite the history.
The movie also ...